Book

The Price of Not Knowing

Real personal finance for a generation that wants to be free

How much has not knowing already cost you? The subscription you forgot to cancel, the credit card interest no one ever explained, the trendy investment that only brought losses. The Price of Not Knowing isn't a manual of tricks or a promise to make you rich in 30 days: it's the financial map nobody sat down to explain to you, told through the story of Nora, 24, whose mistakes will sound more familiar than you'd like to admit.

Vera Alba

Vera Alba is an economist trained in Behavioral Finance. She spent several years working in the financial sector — long enough to learn that having a degree and a good salary doesn't spare anyone from feeling lost in front of their own money.